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www.newser.com Ladies, have you ever envied men their care-free urinal-using ways? Then Sarah Dillon has the product for you. Dillon hopes to become, in a friends words, the Betty Crocker of the pee business, by selling GoGirl, a cheap, reusable silicon funnel that allows women to pee standing up. The ex-stay-at-home wife expects to sell a million GoGirls this year, the Minneapolis Star Tribune reports. Dillon didnt invent the device; a doctor did, naming it FemMed. Back then it was white, flimsy, very clinical looking, and it didnt go anywhere, says Dillon. We needed a woman to figure it out. GoGirl has competitors—like Freshette, Pee-mates, and Shee-wee—but theyre generally more expensive and sold as niche products. Dillon doesnt want niche. There are some social hurdles, she says, but were trying to take it to the masses.

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